We help DTC brands increase their ROAS with high-converting ad creatives and paid media management
Our expertise lies in maximizing revenue for beauty, skincare, and fashion brands, using proven strategies in paid media, ad creative, and customer retention.
Brands We’ve Worked With
Our Services
Ad Creative Development
Our process spans from ideation to final delivery, with a primary focus on ROAS throughout our strategy:
✅ Creative strategy is meticulously crafted based on historical data and competitor analysis.
✅ Assets are designed for testing, and their performance is thoroughly analyzed.
✅ We continuously conduct testing and iterate on ads for optimal results.
Paid Social
Our expertise lies in executing paid social campaigns with the aim of increasing sales and lowering acquisition costs. We’ll help you:
✅ Scale quickly and efficiently with our consolidated campaign structure.
✅ Implement impactful optimizations to maximize spend efficiency and achieve optimal performance.
✅ Establish specific KPIs to align with your target goals.
Email & SMS
Retention marketing plays a crucial role in expanding your brand and increasing your customer lifetime value. Here's how we can help you:
✅ Develop Email & SMS flows and campaigns tailored to your brand.
✅ Craft messaging that deeply resonates with your audience.
✅ Optimize flows and campaigns to boost open rates, click-through rates, and conversions.
Case Study
The Challenge
Machete sought to grow its revenue and amplify results to scale its account but struggled to achieve a profitable return on ad spend. They lacked a system to test ad creatives and a process to iterate and optimize winning ads.
The Solution
We implemented a multifaceted approach to address the brand’s challenges and achieve the desired results:
Campaign Restructuring: Recognizing the need for a strategic overhaul, we undertook a comprehensive restructuring of the existing campaigns.
Developed & Tested Ad Creative: After restructuring the campaigns, our focus shifted to crafting high-converting ad creatives, recognizing that this element plays the most significant role in driving performance results. I worked with the team to develop and launch over 25 pieces of ad creative, focusing on various styles and copy. Additionally, each asset developed included two aspect ratios (1x1 and 9x16), ensuring that these assets were best suited for the different placements and formats on Meta.
Iterated and Optimized: Next, we utilized reporting to analyze the performance of ad creatives by examining the following metrics. This approach enabled us to assess the ad creative performance.
Hook Rate: 3-Second Views/Impressions
Interest: Average Watch Time
Desire: Click-Through Rate
Action: Return on Ad Spend (ROAS)
The Results
Within just 90 days, we consolidated and restructured the campaigns, developed the first round of ad creative assets for testing, and established an ad creative iteration and optimization process. As a result, Machete increased their return on ad spend (ROAS) by 71% and reduced customer acquisition costs by 14%. Additionally, we observed an increase in email and SMS list growth, indirectly amplifying Machete’s owned channels. Overall, this 3-step framework helped Machete grow their revenue and increase profitability.
About Me
Janky Patel, CEO & Founder
I am the founder of Sight Glass Collective, on a mission to help $1M-$10M DTC brands drive down their CAC on Meta with high-converting ad creative.
I have managed more than $50M+ ad spend on Meta for DTC brands and developed ad creatives that convert.
My results:
→ Profitably scaled a brand’s Meta spend by 144% in 90 days
→ Increased a brand’s revenue by 112% from the brand’s previous year during BFCM
→ Reduced an 8-figure DTC brand’s CAC by 10.5% in 90 days
→ Increase a 7-figure DTC watch band brand’s Meta ROAS by 44% in 75 days
→ Developed an ad creative, yielding a 31% higher ROAS on Meta for an 8-figure DTC brand